How to List Your Property for Sale Online
How to create a listing that gets noticed: the details buyers look for, how to choose a price, how to take good photos and how to follow up on inquiries.
Updated
Create a free account
Sign up as an agent or broker, or as a private owner, and open My Listings to add a listing for a commercial property, a home or a business. Listing is free.
Fill in the facts buyers search for
Complete the key facts: the type and category, the size, the year built, the price or rent and the address. Listings with full details match more searches and answer more questions before a buyer has to ask.
Choose a price you can explain
Compare similar properties nearby. For an income property, support the price with the rent, the costs and the cap rate. If you do not want to show a price, a buyer can still send an offer, but listings with a visible price usually get more attention.
Photos matter most
At least one photo is needed to publish, and more is better. Use daylight, keep the pictures straight and sharp, show the outside, the main rooms or spaces and anything special. Put your best picture first.
Write a clear description
Say what the property is, where it is, what makes it a good buy and what is included. Avoid shouting and unsupported claims. Add features, links and documents such as a brochure or floor plan.
Publish and respond fast
Once the listing has a photo you can publish it from My Listings. Answer inquiries and soft offers quickly; buyers often contact several listers and reply to the first helpful answer. Turn on email alerts so you never miss a message.
Keep it current
Edit the listing when the price or details change, and mark it sold or off the market when it is done, so buyers are not left chasing a property that is gone.
Common questions
This guide gives general information, not legal, tax or financial advice. Laws, rates and practices differ by state and by deal, so talk to a licensed professional before you decide.